BE A PROBLEM SOLVER

All companies must solve a problem. The great entrepreneurs are great problem solvers. Get clear on what problem your idea solves. Once you have this clarity then work really hard at solving that problem for as many customers as you can.

Lesson Objectives:

-Watch these two videos from Instagram Co-Founder Kevin Systrom

-Complete the Problem Solving & Market Research Activities for deeper learning

"Instagram Founder Kevin Systrom Discusses Finding The Problem Is The Hard Part For Entrepreneurs"

Instagram Co-Founder Kevin Systrom believes building solutions for most problems is the easy part; the hard part is finding the right problem to solve. Here he opens up about how he and fellow Co-Founder Mike Krieger identified the problems they wanted to solve around sharing photos through mobile devices. He also reminds entrepreneurs to embrace simple solutions, as they can often delight users and customers.

"Get Customer Feedback Early And Often" Instagram Founder Kevin Systrom

Instagram Co-Founder Kevin Systrom explains it's difficult to get vital customer feedback, particularly in the consumer Internet space, if your startup is in stealth mode. He also emphasizes the importance of building minimum viable products and pushing them out to customers. According to Systrom, "Don't build past what you need to build, to answer the questions."