Digital Marketing Foundations

Learn the modern marketing skills that are in high demand today

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Did you know that digital marketing jobs are growing 112% faster than the U.S. national average job growth? (U.S. BUREAU OF LABOR STATISTIC)

Furthermore, the global market for Digital Advertising and Marketing is projected to reach $640.2 Billion by 2027. (Statista,2020)

The Global CTE course, "Digital Marketing Foundations" is the springboard for students early exposure to potential careers in digital marketing. This course will deliver a broad overview of the digital marketing landscape. Students will experience active participation and learning of the most in-demand skills in this quickly expanding field.

Students will be exposed to the modern principles of the digital experience, including: Omni-channel marketing, marketing analytics, social media strategy/analysis, and data-driven customer-centric approaches to customer retention. Check out the skills students will learn below.

Students will learn how to:

  • Market goods, services, and ideas more effectively online
  • Create video content that will engage new and existing customers.
  • Create and distribute a podcast to Apple, Spotify, & more
  • Create a website using Artificial Intelligence
  • Create Facebook Ads like a professional marketing agency
  • Use new online marketing tools that increase results in less time.
  • Leverage influencer marketing effectively
  • Marketing Automation
  • Re-purpose long form content into micro-content to distribute across social media.
  • Use new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis
  • Generate word of mouth and influence others more effectively
  • Use the right metrics to gauge and guide ongoing customer-centric efforts
  • Gain an in-depth overview of the strategy and skills required to become a professional digital marketer.

Your Instructor

Sylvester Chisom
Sylvester Chisom

Sylvester is the CEO and founder of Global CTE, an online career and technical education publishing company. He is responsible for developing strategic partnerships with school districts and colleges to provide digital curriculum and books that serve over 50,000 students in over 600 school districts across the country.

Sylvester also keeps a busy schedule traveling the world as a keynote speaker and consultant for fortune 500 companies like Fedex and Enterprise; Organizations like NBMBAA; US government agencies like the SBA and US Embassy; and internationally with ministries of education in Brazil and Costa Rica. He is also the author of four books on entrepreneurship and mindset including the one from his TED Talk, "Manifest Greatness, How To Live Without Limits."

From starting his first company at the age of 17 with only a water hose, a bucket, and a dream Sylvester has garnered over 20 years of entrepreneurial best practices and business experience. His ideas on business innovation and his companies have been featured in The Wall Street Journal, Forbes, INC., Steve Harvey and more. Sylvester's inspiring personal stories and helpful strategies have reached more than a million business leaders, students and entrepreneurs across the globe.

Course Curriculum

  Introduction To Digital Marketing Foundations
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  Text Message & Email Marketing
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  Wrap up
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Frequently Asked Questions

When does the course start and finish?
The course starts when the instructor is ready. The teacher is in full control of the pace and delivery of the content - you decide when your classroom starts and when you finish. Remember, the license is for one year and begins at the agreed upon date sent in the course confirmation email.
How long do I have access to the course?
After enrolling, you and your students have one-year licensed access to this course across any and all devices they own. You will be asked to renew your license at the end of your 12 months if a multi-year license was not purchased.
What if I am having trouble using the course?
We would never want you to be unhappy! Please contact us and we will do our best to address your concerns promptly.
How long does each module take?
On average each module is set up to take approximately 90 mins to complete. However some educators use a flip model and have students read and watch videos out of class and work on projects during class. This can cut time if needed.

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